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Spring has only just begun, but Target’s team is already thinking about swimwear. In the new collection the brand states that finding your favorite style suit is very important, and they are all about offering flattering fit and cut options to help guests feel confident in their swimsuits.

This year’s images from the campaign haven’t been retouched, so stretch marks and cellulite are on full display.

“Target is committed to empowering women to feel confident in what they wear by offering a variety style choices,” a spokeswoman for company, Jessica Carlson, told Refinery 29. “We loved working with these women because they embody confidence and inspire women to embrace and be proud of who they are, regardless of their size or shape. It was important to us to use photography that represented their true beauty, without filters.”

“Target shows women of all shapes, sizes and colors looking beautiful and confident in themselves and their swimsuits and that resonates with women everywhere,” Kamie said. “Confidence is contagious!”

“I feel most confident in a two-piece suit with a high waist bottom and a top that fits just right,” Denise said. “When you’re a curvy girl it can be hard to find a suit that fits perfectly in all the right places, but Target definitely has accomplished that with their swimwear. Once you find that perfect suit that fits just right it will give you that extra boost of confidence that will make your pool or beach day even better.”

“My favorite type of swimsuits are halter tops with bikini bottoms, and one pieces. Even when I’m going to the beach to hang out, I end up being pretty active and it feels better to have a suit on that I know is going to be secure. I love that Target’s swimwear collection has a variety of styles. It’s fun to be able to express how you feel with a swimsuit that fits your body,” Lizzie said.

“There are so many different styles at Target! It’s hard not to find [a swimsuit] that you’ll fall in love with,” Kamie said. “I love bikinis with high waist bottoms because I love where it hits on my waist and makes it look smaller, while still accentuating my hips. I feel the most confident in my bikini when the fit is perfect, no matter what the style!”

Shop Target’s swimsuit collection in stores or online at!

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